Even if a small portion of the population refuses vaccination due to anti-vaccination
conspiracy theories or misinformation, this poses a threat to public health. We argue that …

Storytelling is an essential tool for reporting and illuminating the cultural contexts of health:
the practices and behaviour that groups of people share and that are defined by customs …

This experimental study with a national online sample (n= 300) tested the effects of
storytelling in radio advertisements on participants' positive emotional responses and …

This meta-analysis assessed the persuasive effects of narratives in health communication. A
search of the literature identified 25 studies (N= 9,330) that examined the effects of …

This instructor's manual is designed to assist faculty teaching a mass communication theory
or media and society course. It offers many of the items typically found in such a manual (for …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

Background The coronavirus disease (COVID-19) has posed an unprecedented challenge
to governments worldwide. Effective government communication of COVID-19 information …

We propose and test an integrated process explanation for why narrative ads in general are
more persuasive than non-narrative ads. A study involving a random sample of 25 narrative …

Vaccine hesitancy (delay in obtaining a vaccine, despite availability) represents a significant
hurdle to managing the COVID-19 pandemic. Vaccine hesitancy is in part related to the …

We are living at a time when people appear to have become more aware of the power of
narratives in international politics. Understanding how narratives exercise power is therefore …