The contemporary market positions digital marketing as a powerful mediator between
efficient digital interaction, data interpretation opportunities, and business growth, while …

Digital marketing is a relatively derived concept of marketing communication, initially
dubbed internet marketing, defining itself as a communication tool. While marketing is a …

In this study, two different approaches have been considered to identify the factors affecting
open innovation in digital entrepreneurship. Initially, using the content analysis method, all …

The number and scale of crowdfunding platforms has increased dramatically in recent years,
arguably more so than any other open phenomenon. This increase has allowed several …

Small and medium enterprises (SMEs) are the mainstay of both developed and developing
countries by contributing to employment, revenue, and value added. SMEs, however, are not …

Finance has a great impact on real economy's development. From a historical perspective,
financial innovation is often coupled with technological advancement. Among various …

Online communities and crowds (OCs) are a virtual and distributed organizational form in
which knowledge collaboration can occur in unparalleled scale and scope, in ways …

Over the last decade, crowdfunding, has emerged as a hugely disruptive force within the
financial landscape worldwide. Crowdfunding, the process of raising relatively small sums of …

Crowdfunding has emerged as a transformative financial mechanism, allowing individuals
and businesses to gain access to essential financial resources for a variety of endeavours …

This case describes the motivation, challenges, and opportunities the founder of an
innovative cycling product experienced as he attempted to use crowdfunding as a platform …