Persaingan penjualan produk bisnis saat ini terlihat semakin kompetitif seiring berjalannya
waktu. Industri Kopi menjadi salah satu industri yang terdampak sehingga berbagai strategi …

The phenomenon of many local skincare and cosmetics companies using South Korean
celebrity brand ambassadors has been criticized by netizens because South Korean …

Local brand competition, especially in the skincare category, continues to increase, one of
the popular local products is MS Glow. Evidence of MS Glow's difficulty in competing in …

This study was conducted to determine the essential factors that affect the repurchase
intentions of a Korean skincare product. The result of the study provides some valuable …

This study examines the purchases of skincare products among Malaysian male
respondents. Male respondents were chosen because many previous studies have focused …

This study seeks to explore the main factors influencing Thai female consumers purchasing
behavior and identify the relationship between consumer behavior and sales objectives of …

This study intends to analyze factors that can influence South Korean cosmetics and
skincare purchase intention. This research uses a quantitative research design. A total of …

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh korean wave, parasocial
relationship, dan brand ambassador terhadap niat menggunakan e-commerce Tokopedia …

This study aims to analyze the effect of Electronic Word of Mouth (E-WoM) and discount
framing on buying interest in Avoskin products with brand image as a mediating variable …

Permintaan dan peluang bisnis di bidang kecantikan kulit dan wajah semakin meningkat
dalam beberapa tahun terakhir. Sebanyak 34.15% wanita indonesia memilih merk …