Consumers today are individuals who fulfill life needs such as shopping using e-commerce.
In its fulfillment, consumers can change in terms of purchasing decisions from one e …

Generation Z has a lifestyle of enjoying daily activities at a coffee shop. This phenomenon
affects the lifestyle of Generation Z. Several indicators can influence Generation Z's …

Affected by advances in artificial intelligence and awareness of green environmentalism,
consumers' purchasing behavior of fresh agricultural products has been transformed. New …

The rapid growth of e-commerce over the last decade has had a significant impact on the
hospitality and tourism industries. Because of the digital era's rapid growth, Internet density …

The increasing number of competitors forces companies to be more competitive in their
actions and decision-making in marketing their products or services. Customer loyalty …

This research study delves into the dynamic interplay between information quality, service
quality, e-service quality, customer satisfaction, repurchase intention, and customer loyalty …

The main objective of this study is to propose a conceptual model to assess whether
persuasive messages can lead to acceptance in the form of information provided by …