International tourists in Malaysia have been playing a significant role in the economy.
However, tourists' consumption of natural resources could be a threat to the environment …

Tourism and hospitality are contributing positively to grow the Malaysian economy.
However, tourism is also damaging the natural environment and society. Tourism and …

Increased globalized pressure, government policies on climate change quality
characteristics have forced organizations to rethink their business operations. Generally …

Green Technology is the usage of science on the environment to preserve the resources
and the environment and to control negative impact from human activities. The core to …

This research aims to investigate the factors that influence green behavior in two developing
countries, Malaysia and Nigeria. The study is based on the theory of planned behavior (TPB) …

The purpose of this study is to investigate the importance of economic, social, political, and
environmental factors in determining green technology diffusion. We use a unique annual …

This research paper investigates the level of product quality based on the dimensions of
quality. Customers' priorities when purchasing a two wheeler have been analysed for …

The use of non-biodegradable products, along with products that deplete natural global
resources, has been detrimental to the sustainability of our environment. The Nexus …

The purpose of this study was to determine the effect of Product Price, Individual Personality
Differences on Environmental Friendliness of Isotonik Drink “Isoplus”. The population used …

This study aims to research factors influencing intention to purchase electric vehicles (EVs)
in Malaysia. Malaysians still need to be convinced about buying EVs, although they know …