Purpose–The purpose of this paper is to summarize and classify extant research and to
better understand the past, present, and future state of the theory of value co-creation. Its …

Collaborative innovation with customers or users is increasingly important for the
development of new products and services. In this paper we provide a review of the …

This article has three objectives. The first is to show that while co-production was originally
tied to service production, co-creation has broader applications in the field of public …

The surge in academic and practical interest in the topic of value co-creation (VCC)
highlights an equivocal understanding of its conceptual boundaries and empirical …

The formulation of strategic alliance by commercial, social and government organizations
has potential to simultaneously achieve market related success and develop solution to …

We propose an important theoretical development for our understanding of the co‐
production of public services. It combines the insights from both public administration and …

This article provides a brief introduction and comments on the articles in this special issue
on transdisciplinary perspectives of service-dominant logic. Insights are provided that draw …

As technology innovation rapidly changes service experiences, service designers need to
leverage technology and orchestrate complex service systems to create innovative services …

Sustainable value creation is a term that is widely used in sustainable business model
literature, and it is gaining importance in other management fields. While there is still …

This study seeks to examine and unearth antecedents to co-creation behaviours within a US
retail banking context. A critical aspect for marketing managers and academics alike, co …