Financial literacy plays a crucial role in individuals' decision-making processes. The paper
aims to thoroughly identify the financial literacy needs and challenges of adults with low …

Digital gamification has been studied extensively in different contexts across information
systems and digital marketing. Interestingly, scholarly studies in information …

This study systematically explores how customer value derived from gamification influences
customer citizenship behavior within the microfinance sector. To validate our theoretical …

Gamification has become a prevalent approach for appealing users and encouraging
desired behaviours in many fields, comprising marketing, education, banking, healthcare …

Gamification is increasingly being applied to mobile applications, including e-wallets, to
create a more interactive and engaging user experience. As a growing number of financial …