Students studying at universities in England have been defined as customers by the
government since the introduction of student tuition fees. Although this approach has been …

This article first offers a survey of what has become an area of increasing interest in higher
education: the rise of the so-called 'student-consumer'. This has been linked in part to the …

Distance education or learning has been around for a long time and with the advent of
mobile devices like the smart phone, it is inevitable that mobility impacts the distance …

Transition from school to university can cause concern for many students. One issue is the
gap between students' prior expectations and the realities of university life, which can cause …

Higher Education in the United Kingdom has rather lagged behind other countries in
developing an interest in, scholarly research on, and realisation about the importance of …

Economy in Bosnia and Herzegovina is striving towards growth and increased employment
and it has been proven by empirical studies worldwide that higher education contributes to …

Social media marketing facilitated prospective students to communicate and collaborate to
gather information relevant to higher education institutions and their respective brand equity …

Student Engagement in the Digital University challenges mainstream conceptions and
assumptions about students' engagement with digital resources in Higher Education. While …

The idea behind the concept of Electronic Word-of-Mouth (e-WOM) is important to the
visibility of individuals and businesses on social media. Although the e-WOM is increasingly …

Purpose The growing competitive environment in which higher education institutes are
immersed has caused them to strengthen their competitive position of a brand and its equity …