Digital marketing utilization index for evaluating and improving company digital marketing capability

A Masrianto, H Hartoyo, AVS Hubeis… - Journal of Open …, 2022 - mdpi.com
The convergence of information technology, media, and telecommunications has altered
consumer behavior in terms of searching, obtaining, processing, and responding to a …

Digital leadership impacts on developing dynamic capability and strategic alliance based on market orientation

LWW Mihardjo, S Sasmoko, F Alamsjah… - Polish Journal of …, 2019 - pjms.zim.pcz.pl
In-depth study on the role of leadership, particularly digital leadership on the creation of
strategic alliances and dynamic capabilities have not been explored. Hence, this paper …

[PDF][PDF] ORGANIZATIONAL CITIZENSHIP BEHAVIOUR AND THE MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT: A STUDY OF PRIVATE UNIVERSITIES.

SK Khan, MA Memon, A Cheing… - International Journal of …, 2021 - academia.edu
This study aims to perpetuate the investigation of organizational commitment and its
mediating role as it is one of the most crucial components in understanding organizational …

Building Culinary Business Performance during the Covid-19 Pandemic: Transformational Leadership as a Trigger through Digital Capabilities

E Permana, R Santoso, Murdani… - Journal of Culinary …, 2024 - Taylor & Francis
The analysis of transformational leadership as a driver of the performance of large
companies has been widely studied, while the same research on small companies with a …

How Digital Marketing Research Trends Over Time: A Bibliometric Analysis on Scopus Database

Z Muttaqien, A Hermawan… - Formosa Journal of …, 2024 - journal.formosapublisher.org
The digital era has revolutionized marketing practices, particularly through social media and
mobile platforms, profoundly impacting consumer behavior and business strategies …

[PDF][PDF] The Impact of Firm Size and Culture on Leadership Styles in Vietnamese SMEs.

TDAT LE, PT NHAM, THITOL PHAM - International Journal of …, 2021 - researchgate.net
This study examines leadership styles in Vietnamese SMEs and addresses the dynamics of
firm size and culture to foster managerial and organizational performance. The study relies …

[PDF][PDF] Model for Improving Firm Digital Marketing Capabilities Based on Adoption Eco-System Readiness and Digital Transformation

CA Masrianto, I Hartoyo, I Hubeis, N Hasanah, S Kom… - 2019 - researchgate.net
The leap in communication and information technology has changed the interaction of
consumers with producers to become even stronger. The Covid-19 pandemic, besides …

Driving digital transformation: Strategies and Innovations in the Jordanian Telecom industry

AF Hijazin - 2024 - digibug.ugr.es
The telecom industry in Jordan has undergone significant transformations and challenges in
recent years, reflecting the evolving landscape of technology and consumer demands. The …

STRATEGIC MANAGEMENT CAPABILITIES ON GROWTH OF MICRO-FINANCE INSTITUTIONS IN NAIROBI CITY COUNTY, KENYA

IW Kirika, LO Odollo - International Journal of Social Sciences …, 2023 - sagepublishers.com
This study focused on the effects of strategic management capabilities, including human
resource capabilities, and technological capabilities, on the growth of micro-finances in …

Reshaping Employee Engagement: The Effects of Transformational Leadership, Workplace Digitalisation, Innovative Culture, Digital Literacies and Rewards …

AJ Chan - 2022 - figshare.swinburne.edu.au
This study investigated and supported that transformational leadership, innovative culture,
and workplace digitalisation are significant drivers of employee engagement. Besides …