From industry 4.0 to agriculture 4.0: Current status, enabling technologies, and research challenges
The three previous industrial revolutions profoundly transformed agriculture industry from
indigenous farming to mechanized farming and recent precision agriculture. Industrial …
indigenous farming to mechanized farming and recent precision agriculture. Industrial …
TinyML: A systematic review and synthesis of existing research
Tiny Machine Learning (TinyML), a rapidly evolving edge computing concept that links
embedded systems (hardware and software) and machine learning, with the purpose of …
embedded systems (hardware and software) and machine learning, with the purpose of …
Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use
S Molinillo, R Aguilar-Illescas, R Anaya-Sánchez… - Journal of Retailing and …, 2021 - Elsevier
Drawing on the stimulus-organism-response (SOR) framework, a model is tested that
improves the understanding of customer loyalty toward social commerce websites. The …
improves the understanding of customer loyalty toward social commerce websites. The …
Live streaming commerce from the sellers' perspective: implications for online relationship marketing
A Wongkitrungrueng, N Dehouche… - Journal of Marketing …, 2020 - Taylor & Francis
Live streaming has recently become a popular direct selling channel which offers small, self-
employed sellers unseen levels of consumer interaction and engagement. While the extant …
employed sellers unseen levels of consumer interaction and engagement. While the extant …
Social commerce and buying intention post COVID-19: Evidence from a hybrid approach based on SEM–fsQCA
In the post COVID-19 era, social commerce witnessed significant growth due to increasing
numbers of consumers choosing online channels as their preferred means of shopping …
numbers of consumers choosing online channels as their preferred means of shopping …
Determinants of social commerce usage and online impulse purchase: implications for business and digital revolution
Since their introduction in the early 2000s, the use of social networking websites has
exploded. Many businesses are seeing increased revenue due to their social commerce …
exploded. Many businesses are seeing increased revenue due to their social commerce …
Trust and consumers' purchase intention in a social commerce platform: A meta-analytic approach
E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
S Molinillo, R Anaya-Sánchez… - Computers in Human …, 2020 - Elsevier
While research into customer engagement receives much attention, few studies have
examined why consumers engage in social commerce and the resulting consequences for …
examined why consumers engage in social commerce and the resulting consequences for …
Understanding consumers' trust in social media marketing environment
Purpose The purpose of this study was to examine the impacts of consumers' motivations (ie
remuneration, social, and empowerment) on online purchase intentions mediated through …
remuneration, social, and empowerment) on online purchase intentions mediated through …
Influence of streamer's social capital on purchase intention in live streaming E-commerce
P Xu, B Cui, B Lyu - Frontiers in Psychology, 2022 - frontiersin.org
The virtual display of products in e-commerce brings new problems of information
asymmetry, and the overload of digital information also increases the difficulty of consumers' …
asymmetry, and the overload of digital information also increases the difficulty of consumers' …