Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and
Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans …

Purpose The present study is an initial attempt to assess the impact of motivators and
constraints on individual's intention for sport media consumption. The advancement of sport …

While there is a growing body of knowledge on disability sport consumer behavior (Byon et
al., 2011, Byon et al., 2010a), these studies used scales explicitly designed for non-disability …

Latin American disability sport programs are an important economic and social component
of sport with a strong presence in the Paralympic Games, impressive results at international …

To effectively market a sport event, it is necessary to determine the factors that influence
spectator attendance. While a developed line of inquiry exists on the marketing of able …

This chapter explores the promotion of marketing in the Paralympic Games and in related
disability sport contexts. It addresses traditional marketing, consumer behaviour …

In 2013, the International Olympic Committee announced that the 2020 Summer Paralympic
Games will be held in Tokyo for their second time. Despite the enthusiasm toward disabled …

Purpose The purpose of this paper is to investigate issues relevant to service quality and
propose a conceptual model addressing the convictions held by consumers in relation to the …

The purpose of this introduction is to provide an overview of key sectors contributing to the
growth of the US sport industry in an effort to further the understanding of past and current …

The purpose of this study was to explore the antecedents to organizational identification
among US-based EPL fans and examine the relationship between these antecedents and …