A Fuzzy-Based Analysis of the Mediating Factors Affecting Sustainable Purchase Intentions of Smartphones: The Case of Two Brands in Two Asian Countries
M Moslehpour, SEP Faez, BB Gupta, V Arya - Sustainability, 2023 - mdpi.com
Given their functionality, all smartphone brands are the same. Their similarities
notwithstanding, they supply the same product at different prices in the same market …
notwithstanding, they supply the same product at different prices in the same market …
[PDF][PDF] Pengaruh Brand Trust Dan Perceived Value Terhadap Purchase Intention Melalui Brand Preference
MDI Falah, MRA Indrawan… - Value: Jurnal Manajemen …, 2022 - academia.edu
One of the successes of a company in facing intense competition amid the rapid
development of telecommunications is by empirically testing the effect of Brand Trust and …
development of telecommunications is by empirically testing the effect of Brand Trust and …
[PDF][PDF] Consumers Acceptance and Intention to Forward EWOM Messages: The Influences of Volume, Valence, Content Quality, Source Credibility and Homophily
HN Nguyen, HTT Vo - Journal of International Business and …, 2021 - rpajournals.com
The emergence of online communities and social media has gradually transformed the way
society works. It has motivated people to generate and spread electronic word of mouth …
society works. It has motivated people to generate and spread electronic word of mouth …
Analisis Pengaruh Brand Attitude dan Brand Quality Terhadap Brand Value dan Brand Loyalty Pada Smartphone SAMSUNG di Surabaya
JI Rizaldy, MM Kristanti… - Jurnal Ilmiah Mahasiswa …, 2023 - journal.ukwms.ac.id
The purpose of the research was to determine the effect of Brand Attitude, Brand Quality on
Brand Value and Brand Loyalty on Samsung smartphone products. The research was …
Brand Value and Brand Loyalty on Samsung smartphone products. The research was …
Comparative Analysis of Smartphone Preference Among Nigerian University Students
SA Adekunle, OL Dimowo - International Journal of …, 2023 - e-journal.uum.edu.my
The study comparatively analysed university students' preference for smartphone brands
based on demographic profiles such as gender, age, and usage experience. The study also …
based on demographic profiles such as gender, age, and usage experience. The study also …
Exploring Racial and Ethnic Differences in the Adoption of Health Technologies: A Comprehensive Study of Health Software Applications, Wearable Devices, and …
S Ahmad - 2024 - search.proquest.com
Although various investigations showed the effects of specific healthcare technologies on
the overall healthcare system, limited studies analyzed the actual technology utilization …
the overall healthcare system, limited studies analyzed the actual technology utilization …
Exploring the Dynamics of Japanese Research Culture: A Case Study on Postgraduate Studies
KZM Arof, APA Ling, BH Bidin… - Journal of Electrical …, 2024 - search.proquest.com
The research culture in Japan shapes the country's academic landscape and scientific
output quality. This study examines the unique characteristics and challenges of Japanese …
output quality. This study examines the unique characteristics and challenges of Japanese …
[PDF][PDF] Brand preference of professionals towards choosing smartphone in Nepal
GK Sah - Tribhuvan University Journal, 2021 - academia.edu
It is tough to forecast or assess an individual preference, but it is vital for marketers since it
represents an essential step in understanding consumer choice. It is critical to determine …
represents an essential step in understanding consumer choice. It is critical to determine …