Teaching and learning methods play an important role in promoting sustainability in tourism
education. However, previous studies mainly focus on sustainability in tourism. This …

Pro-environmental behavior can promote the optimization of the living environment and
sustainable social development. This paper constructs a theoretical analysis framework of …

Introduction The theory of planned behavior (TPB) has dominated the limited number of
green hotel visitation studies; however, those studies' findings are often inconclusive or even …

In recent decades, the impositions of environmental sustainability have resulted in severe
challenges for the tourism sector. It is not enough to make tourist destinations greener and …

The importance of pro-environmental behavior of tourists in nature-based public
destinations is undeniable. This study investigates the role of perceived environment quality …

The purpose of this study is to develop a theoretical framework by integrating the value-
belief-norm (VBN) theory with environmental awareness in measuring Chinese university …

This study aims to determine the effect of discounts on interest, selection, and satisfaction in
the food and beverage ordering application service. In the current digital era, food and …

The main objective of the current research was to propose and validate an integral model
encompassing mindfulness, enjoyment of nature, community attachment, community …

Purpose The research analyzes the influence of three environmental triggers, ie awareness,
concern and knowledge on environmental attachment and green motivation that affect …

This research aims to find how effective word of mouth in a B2B environment is based on
loyalty and customer satisfaction. Word of mouth (WOM) influence among the knitting …