Research summary: A ttaining optimal distinctiveness—positive stakeholder perceptions
about a firm's strategic position that reconciles competing demands for differentiation and …

Entry decisions—often critical to firm survival and growth, market evolution, and industry
profitability—have been the subject of inquiry for decades. In particular, the timing of entry …

Using the theory of organizational learning and innovation, this study explores the positive
effects of exploitative and exploratory learning on imitation strategy and innovation strategy …

We explore the conditions under which firms maintain their competitive advantage through
sustainability-based differentiation when faced with imitation pressures by industry peers …

Institutional theory has explained the greater prevalence of many strategic actions by
increases in their legitimacy over time, but it has not explained how firms choose among …

We study the effects of vertical and horizontal differentiation on pricing policy in a large
sample of hotels in Spain. We show that hotels with more stars (ie, vertically differentiated) …

Research summary Optimal distinctiveness theory highlights that firms need to balance
opposing pressures for differentiation (to gain competitive benefits) and conformity (to gain …

Over the past 25 years, the technology strategy literature has examined how four primary
mechanisms—patents, secrecy, lead time, and complementary assets—influence whether …

Although vertical and horizontal fit in strategic human resource management are
foundational to the links between a high-performance work system (HPWS) and …

In this paper, we develop an exemplar-based model of the emergence and evolution of
proto-categories—new groupings of products that are only weakly entrenched but have the …