The digital advertising industry faces significant challenges due to ad fraud, which
encompasses various deceptive practices such as click fraud, domain spoofing, ad injection …

Abstract The prediction of Click-Through Rate (CTR) in digital advertising serves as a critical
metric for both advertisers and publishers, as it directly impacts the effectiveness and …

Online advertisements have a significant influence over the success or failure of your
business. Therefore, it is important to somehow measure the impact of your advertisement …

Real-time bidding is the new paradigm of programmatic advertising. An advertiser wants to
make the intelligent choice of utilizing a\textbf {Demand-Side Platform} to improve the …

In this age of digitization, all the businesses have started focusing their attention on getting
customers online. In the present scenario to attract huge customer bases, businesses …

Online advertising is an industry with the potential for maximum revenue extraction.
Displaying the ad which is more likely to be clicked plays a crucial role in generating …

Pay-per-click is one of common and important ways in online advertising through Google;
but some keywords are usually expensive and this issue is visible through Google cost-per …

Online advertising has a big impact on whether your business succeeds or fails. Because of
this, it is crucial to assess your advertisement's effectiveness before posting it online. Finding …

In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very
important metrics for evaluating ad performance. As a result, ad event prediction systems are …

Billions of dollars are spent annually on internet advertisements in our world. It promotes
awareness-building, increases website traffic, and persuades the intended audience to act …