Sympathy and Guilt: Optimizing Advertising Appeals for Charitable Giving to Generation Z
The high degree of social consciousness among Generation Z (Gen Z) makes the cohort a
critical target for nonprofits. Our study investigates the relative impact of advertising appeals …
critical target for nonprofits. Our study investigates the relative impact of advertising appeals …
Motivations for Establishing a Corporate Foundation in Australia
S Genziuk, M Polonsky - Journal of Nonprofit & Public Sector …, 2024 - Taylor & Francis
Similar to other countries, Australian firms are increasingly using corporate foundations
(CFs) to manage their philanthropic giving. While research has explored the global …
(CFs) to manage their philanthropic giving. While research has explored the global …
Let's not talk about men: When meaningful female-to-female interaction and dialogue drive higher box office sales
RD Evans, I Karabas, Y Andonova… - Journal of Global …, 2024 - Taylor & Francis
This study explores two unique aspects of diversity, equity, and inclusion (DEI) from the
perspective of gender diversity in the field of motion pictures and the dimension of inclusion …
perspective of gender diversity in the field of motion pictures and the dimension of inclusion …
The Role of Team Identification and Self-Construal on Attitudes Toward Player Resting
Purposely resting athletes during competitive games has become commonplace in the
National Basketball Association (NBA). Despite this phenomenon, little research has …
National Basketball Association (NBA). Despite this phenomenon, little research has …