Consumers frequently rely on online reviews in forming purchase intentions, but at the same
time have increasingly expressed reservations with regard to the credibility of online reviews …

Over the past few years, more and more consumers have come to read online reviews when
they shop online. To support consumers' purchase decisions, many scholars focus on …

Tourism organizations use social media to promote their destinations and attract new
customers. However, there is a challenge in how tourism organizations can choose or create …

The growth of the Internet has led to massive availability of online consumer reviews. So far,
papers studying online reviews have mainly analysed how non-textual features, such as …

Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …

Business' ethics have changed the landscape of commerce around the world lately.
Legitimacy, robustness, and morality are among the most important factors that build …

Consumers increasingly post videos in which they review products and experiences,
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …

The aim of this research is to synthesise findings from existing studies on the characteristics
of source credibility of electronic word of mouth (eWOM) communications in a single model …

Consumers increasingly use eWOM to make decisions about various products and services.
However, few studies have investigated how different visual and verbal eWOM cues affect …

The aim of the study is to examine the impact of online consumer reviews on purchasing
intention through product mental image. The primary sources represented by the instrument …