Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

The green cosmetics industry has witnessed significant growth over the last few years.
Simultaneously, scholarly interest in the area has grown. However, overall, the evidence is …

This study investigates consumer purchase intention of green cosmetics and personal care
products in Thailand by extending the Perceived Value Theory with ethical concern as a …

The development of information and communication technologies offers innovative
opportunities to establish business strategies focused on customer value co-creation. This …

Profitable and dynamic, the cosmetics industry strives to conform to the environmental ideals
and practices of the 21st century. For years, NGOs, the media, and consumers have accused …

Purchase through mobile apps (m-commerce) is on the rise. While this phenomenon is
affecting any consumers cohort, millennials represent the lion's share among m-commerce …

Using the Information–Motivation–Behavioral Skills (IMB) model as a theoretical framework,
we examine the direct effects of knowledge, attitude, and subjective norms on young …

Green luxury is a promising stream in the environmental marketing and sustainable
development literature. Yet, scholars are still investigating why green consumers show a …

This study aims to investigate the factors contributing to brand loyalty towards organic
products in Ecuador, where limited research has been conducted on this topic. Survey data …

This study analyzes the influence of electronic word of mouth (eWOM) on Instagram on
cosmetics purchase intention to identify whether eWOM credibility and quality directly and …