There is considerable ambiguity about what makes an event a mega-event. Intervening in
this debate, this paper develops a definition and classification scheme for mega-events. On …

Sports Tourism: Participants, Policy and Providers is an unparalleled text that explains
sports tourism as a social, economic and cultural phenomenon that stems from the unique …

This book critically explores sport-related tourism drawing on the fields of sport
management, the sociology of sport, consumer behaviour, sports marketing, economic …

This book offers a distinctive introduction to understanding the position of sport in consumer
society. Drawing on recent developments in sociological theory and research, particularly in …

Events are becoming more complex as their range of functions grows, as meeting places,
creative spaces, economic catalysts, social drivers, community builders, image makers …

How did the Olympics evolve into a multi-national phenomenon? How can the Olympics
help us to understand the relationship between sport and society? What will be the impact …

Mega-events, otherwise referred to as hallmark or special events, are major fairs, festivals,
expositions, cultural and sporting events which are held on either a regular or a one-off …

Professional football is one of the most popular television'genres' worldwide, attracting the
support of millions of fans, and the sponsorship of powerful companies. In A Game of Two …

This book explores the development, content, and impact of world culture. Combining
several of the most fruitful theoretical perspectives on world culture, including the world …

The Olympic Games have become the world's greatest media and marketing event—a
global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie …