In the last few years, many service organisations have been exploring the use of Generative
Artificial Intelligence (GAI) tools for their businesses and upgrading their existing processes …

Livestreaming e-commerce (LSE) exhibits a noteworthy idiosyncrasy in the form of
escalating instant order cancellations, wherein consumers swiftly revoke their purchases …

Online crowdfunding has become an important fundraising channel for medical care. Yet,
individuals in need face numerous challenges in meeting their fundraising goals. To …

The enormous presence of users over social media platforms (SMPs) has been harnessed
by B2B marketers and researchers across the innovation process. However, limited …

This paper systematically identifies, appraises, and synthesizes the evidence that exists
regarding crowdfunding success and failure research, ie crowdfunding outcomes. We …

The rise of social media as a source of science and health information has brought
challenges to informed citizenship and social trust due to the spread of misinformation …

Influencers often use digital technologies to enhance their face and voice gender in
marketing videos with the aim of increasing their appeal and persuasive effects. However …

Online medical crowdfunding provides financial support for patients in need. As a major
aspect of the disclosure of fundraisers to potential donors, project updates play an essential …

Although textual and facial emotion expressions in prosocial appeals have been studied
separately in past research, there has been little work on the misalignment (compared to …

During times of war, the fundraising efforts undertaken by countries and non-profit
organizations (NPOs) to assist refugees, are often faced by barriers hindering timely …