Environmental issues have been on the agendas of industry and academia for nearly thirty
years. While the bulk of this research has focused on environmental sustainability, the late …

The authors construct a psychographic profile of the green consumer in terms of variables
directly related to purchase behavior, such as price consciousness and general care in …

Environmental appeals are becoming increasingly common in advertising, but all green ads
are not created equal. The authors report the results of a content analysis designed to …

This research examined how consumers responded to different print advertisements for a
green laundry detergent. Hypotheses based on the salience literature were developed and …

This paper discusses green marketing strategies in the context faced by businesses in the
middle to late 1990s. The literature suggests that this context has been characterized by a …

Purpose The present study aims to explore the influence of green marketing functions
(green activities, corporate communication of green activities and green image) on corporate …

The aims of this article is to analyse whether there are differences in green advertisement
attitudes between high involved and low involved consumers, to compare high and low …

Expressions of positive attitudes toward the environment are only weakly related to the
consumption of alternatives to products that are environmentally unfriendly. Yet, socially …

Purpose Given that many consumers are skeptical about environmentally based advertising
campaigns, the purpose of this study is to propose an optimized message strategy to …

In green advertising research, images of pleasant nature scenery have been classified as
vague, unspecific and possibly ineffective green claims, as opposed to substantive …