[PDF][PDF] Enhancing Attendee Engagement: A Study on Designing Successful Hybrid Events in Malaysia

NH Abd Latif, NH Zamzuri - Information Management and Business …, 2024 - core.ac.uk
This study seeks to address the void by exploring hybrid event design and, attendee
engagement and experience in the Malaysian context. It is also hoped to provide event …

The Post-pandemic MICE digitalization development: A strategy for sustainable tourism in Bali

NMR Dewi, GS Darma - International Journal of Applied Sciences in …, 2024 - ojs2.pnb.ac.id
The worldwide COVID-19 pandemic has forced numerous businesses to a standstill, with
the tourism sector, especially the Meetings, Incentives, Conferences, and Exhibitions (MICE) …

Optimising the fear of missing out phenomenon as a framework to boost musical concert sales

S Supina, SS Lautama - International Journal of Applied Sciences in …, 2024 - ojs2.pnb.ac.id
Abstract The Meetings, Incentives, Conferences, and Exhibitions (MICE) industry,
particularly within the domain of music concerts, stands poised for significant enhancement …

Strategic Integration of Innovative Technologies: Shaping the Future of Hybrid Events

P Sasatanun - SIAM COMMUNICATION REVIEW, 2024 - so05.tci-thaijo.org
The landscape of event marketing underwent a transformative shift amidst the COVID-19
pandemic, leading to a surge in hybrid events combining in-person and virtual dimensions …

[PDF][PDF] СОЦІОКУЛЬТУРНІ МЕТАМОРФОЗИ СУЧАСНОЇ ІВЕНТ-ІНДУСТРІЇ

ЄО КОРОЛЕНКО - knukim.edu.ua
Актуальність пропонованого дослідження, з одного боку зумовлена динамічним
розвитком сучасної івент-індустрії відповідно до основних тенденцій соціокультурного …

[引用][C] Steadying the ship

B Knott, U Couto - Virtual Events Management: Theory …, 2023 - Goodfellow Publishers Ltd