Shopping on a live-streaming e-commerce platform has become a popular way of
consumption. In this article, we build models to study the decision-making of online celebrity …

Purpose Impulsive buyers are a dream segment for retailers and marketers. Stimulants in
the retail environment and cognitive aspects evoke a sudden urge the acquisition of …

This study investigates consumer repurchase behavior and purchases regret in the context
of a Steadily Increasing Discount (SID) strategy. A quantitative research approach based on …

Purpose This study aims to examine the concept of brand equity and willingness to buy
second-hand products in the automobile context. The customer-based brand equity model is …

As many of recent study showed that e-marketing activities lead into higher marketing
performance such as sales, we believe that e-marketing should be evaluated in terms of its …

This study examines the impact of misleading photos on consumer's regret, distrust, and
anger, leading to negative word-of-mouth communication. Using a scenario-based …

Background: Experiencing regret after receiving medical care or treatment is a normal
aspect of health, based on the quality of service received. This is a considerable component …

Does working hard take the sting out of regret following failure or does working hard
increase feelings of regret? The present research finds that neither of these views is correct …

This study was aimed to evaluate the association of different dimensions of high involvement
work practices with employee performance in the health department. These high …

Given the high uncertainties in the online marketplaces, consumers always worry about
making wrong decisions that will elicit strong negative emotions like regret. Consumers are …