Some consumers are becoming more interested in and purchasing products that are locally
grown and/or ecologically friendly. Market segmentation and product targeting are efficient …

An eye tracking study of minimally branded products: hedonism and branding as predictors of
purchase intentions | Emerald Insight Books and journals Case studies Expert Briefings Open …

Urban neighborhoods vary in development intensity and in the life style and demographics
of their residents. Decisions made by urban residents affect plant communities, their …

Plant purchases experienced a surge during the COVID-19 pandemic quarantine of 2020.
Researchers used an online survey instrument completed by 1,211 US respondents to …

Certain pesticides are coming under scrutiny because of their impact on pollinator insects.
Although most consumers express willingness to aid pollinators, the reasons for consumers' …

Eye tracking studies have analyzed the relationship between visual attention to point of
purchase marketing elements (price, signage, etc.) and purchase intention. Our study is the …

Retailers, merchandisers and suppliers go to great lengths to display merchandise so that it
captures the eye of the customer. Attention requires eye movement. Our eyes move …

China's flower industry is developing rapidly, and the size of the retail market is increasing
year by year. Studying the factors influencing residents' flower purchasing behavior and …

Savvy marketers rely on the principles of customer segmentation and product targeting to
more efficiently allocate scarce resources and effectively reach groups of consumers with …

As more of the US population urbanizes, freshwater resources will become more partitioned
and scarcer. Live plants need water to become established and survive, but water demands …