Abstract COVID-19, combined with firms' multichannel adjustments, has accelerated
changes in consumer shopping behaviors. This paper explores these issues through a …

The success of modern businesses hinges on their capability to recognize and explore
emerging patterns in consumer behavior within the context of information technology (IT) …

Vor dem Hintergrund steigender Kundenansprüche und Innovationen im Internetvertrieb
kommt dem Management und der Ausgestaltung multipler Absatzkanäle eine hohe …

The purpose of this review is to explain role of strategic marketing management practice in
business profitability. The objectives of this paper are to discuss marketing strategies, use to …

This study investigates consumer perceptions of price-quality-value based on shopping
channel attributes as antecedents of channel choice and usage in multichannel shopping …

The study argues that a complete “paradigm shift” in the grocery shop business sector is
necessary. This will result in interventions which improve the quality of strategic marketing …

Purpose–The purpose of this paper is to identify the main motivations that influence readers
to read newspapers, and, to analyse their influence on the level of perceived substitutability …

In the newspaper industry there is a growing interest in the analysis of the duality of
channels that distribute the latest news. In this study we identify the main motivations that …

The evolution of information technology has resulted in increasingly fragmented digital
media and multiple information channels. Organizations can develop comprehensive …

In this article we analyse factors relevant for adopting multi-access technologies in online
auction markets. Its focus is on how multi-access technologies, such as Web and Internet …