Research can be a challenging but rewarding activity. All degree-level students studying sport, and all effective professionals working in the sport sector need to have a sound …
Few studies examine the impact of decision-aid technologies in professional sports. Particularly, the literature ignores the perception of football fans. Thus, this study investigates …
T Kunkel, D Funk, B Hill - Journal of Sport …, 2013 - journals.humankinetics.com
Understanding brand relationships as perceived by consumers is important for the successful management and marketing of connected brands. Brand architecture and …
When community sport clubs are impacted by natural disasters, organizational resilience is critical to recovery. Within this study, organizational resilience is conceptualized as a …
Y Inoue, A Kent - Sport management review, 2012 - Elsevier
The purpose of this study is to understand how professional sport organizations might influence consumer voluntary behavior through their corporate social marketing (CSM) …
The importance of team brand associations in sport management research is well documented, but the formation and stability of these associations has not been investigated …
N Zaharia, R Biscaia, D Gray… - Journal of Sport …, 2016 - journals.humankinetics.com
The growth of sport sponsorship has led to an increase in the number of studies measuring sponsorship outcomes in different sport settings. Most studies, however, have focused on …
R Arnold, D Fletcher - … in Physical Education and Exercise Science, 2012 - Taylor & Francis
Organizational stressors can potentially elicit a number of undesirable consequences for sport performers. It is, therefore, imperative that psychologists better understand the …
J Du, JS Jordan, DC Funk - Journal of Sport …, 2015 - journals.humankinetics.com
The current study was an investigation of the role of personal performance, an internal assessment of timegoal achievement, on participants' event satisfaction that would …