Penelitian ini bertujuan untuk menyelidiki pengaruh pemasaran digital dan kompetensi kewirausahaan terhadap kinerja pemasaran usaha mikro, kecil, dan menengah (UMKM) di …
Finding out how digital marketing affects the marketing effectiveness of micro, small, and medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 …
RM Hidayat - JURNAL BISNIS DAN PEMBANGUNAN, 2024 - journalmab.ulm.ac.id
This study aims to analyze the influence of market orientation and entrepreneurial orientation marketing performance, as well as the moderation effect of dynamic marketing …
This chapter reviews relevant empirical and theoretical literature on dynamic capabilities and competitive advantage. It focuses on theories, an empirical review guided by study …
O AKINTUNDE, AA GBADAMOSI… - Nigerian Journal of …, 2023 - njms.unilag.edu.ng
The growing reliance of small and medium enterprises (SMEs) in emerging and developing markets like Nigeria, have warranted the need for private and public stakeholders to pay …