Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM Di Jawa Barat

F Sudirjo, AY Rukmana… - … : Riset Bisnis Dan …, 2023 - bisnisman.nusaputra.ac.id
Penelitian ini bertujuan untuk mengetahui pengaruh kemampuan pemasaran dan
pemasaran digital terhadap kinerja pemasaran usaha mikro, kecil dan menengah (UMKM) …

Pengaruh digital marketing dan kompetensi wirausaha terhadap kinerja pemasaran (Studi ada UMKM di Jawa Barat)

D Chusumastuti, A Zulfikri… - Jurnal Bisnis dan …, 2023 - wnj.westscience-press.com
Penelitian ini bertujuan untuk menyelidiki pengaruh pemasaran digital dan kompetensi
kewirausahaan terhadap kinerja pemasaran usaha mikro, kecil, dan menengah (UMKM) di …

[PDF][PDF] The role of digital marketing in boosting MSME marketing performance

N Nofrisel, EB Setiawan… - … of Economics and …, 2023 - pdfs.semanticscholar.org
Finding out how digital marketing affects the marketing effectiveness of micro, small, and
medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 …

Kemampuan Orientasi Pasar Dan Kewirausahaan Untuk Meningkatkan Kinerja Pemasaran IKM Kerajinan Kain Sasirangan Melalui Kapabilitas Pemasaran Dinamis

RM Hidayat - JURNAL BISNIS DAN PEMBANGUNAN, 2024 - journalmab.ulm.ac.id
This study aims to analyze the influence of market orientation and entrepreneurial
orientation marketing performance, as well as the moderation effect of dynamic marketing …

[PDF][PDF] Dynamic Capabilities and Competitive Advantage of Deposit Taking Savings and Credit Cooperative Societies in Nairobi City County, Kenya

PN Ntoiti, VN Njuguna - 2024 - ir-library.ku.ac.ke
This chapter reviews relevant empirical and theoretical literature on dynamic capabilities
and competitive advantage. It focuses on theories, an empirical review guided by study …

Emerging Market Innovations and Performance of Small and Medium Scale Enterprises, Lagos State

O AKINTUNDE, AA GBADAMOSI… - Nigerian Journal of …, 2023 - njms.unilag.edu.ng
The growing reliance of small and medium enterprises (SMEs) in emerging and developing
markets like Nigeria, have warranted the need for private and public stakeholders to pay …