Event study methodology in the marketing literature: an overview
Event studies examine stock price movements around corporate events. These events can
be voluntary firm announcements (eg, new product introduction, alliance formation, channel …
be voluntary firm announcements (eg, new product introduction, alliance formation, channel …
Metaverse: How to approach its challenges from a BISE perspective
C Peukert, C Weinhardt, O Hinz… - Business & Information …, 2022 - Springer
In 2009, the former BISE Editor-in-Chief Ulrich Buhl and his colleague Robert Winter
described what happened with the development of the concept of ''virtualization''from their …
described what happened with the development of the concept of ''virtualization''from their …
Effect of blockchain technology initiatives on firms' market value
Despite blockchain's potential to transform corporations by providing new ways of
organizing business processes and handling information, extant research pays inadequate …
organizing business processes and handling information, extant research pays inadequate …
The impacts of supply chain finance initiatives on firm risk: evidence from service providers listed in the US
Purpose This study empirically investigates how supply chain finance (SCF) initiatives
together with different firm capabilities and resources (ie information technology (IT) …
together with different firm capabilities and resources (ie information technology (IT) …
Technology investment decision-making under uncertainty
Innovations involving information technology (IT) provide potentially valuable investment
opportunities for industry and government organizations. Significant uncertainties are …
opportunities for industry and government organizations. Significant uncertainties are …
Should firms invest in social commerce? An integrative perspective
Integrating resource-based view and opportunity–motivation–ability framework, we theorize
that social commerce represents firms' opportunity to access valuable social media …
that social commerce represents firms' opportunity to access valuable social media …
Financial returns to firms' communication actions on firm-initiated social media: Evidence from Facebook business pages
The primary goal of this study is to investigate the financial returns to firms' communication
actions on a firm-initiated social media platform by focusing on Facebook Business pages …
actions on a firm-initiated social media platform by focusing on Facebook Business pages …
Information processing on online review platforms
M Siering, C Janze - Journal of Management Information Systems, 2019 - Taylor & Francis
Online reviews represent an important decision aid for consumers. Therefore, the question
of whether online reviews reflect the currently available information is of high importance …
of whether online reviews reflect the currently available information is of high importance …
Role of substantive and rhetorical signals in the market reaction to announcements on AI adoption: a configurational study
How do shareholders respond to technologies hyped in general discourse, eg, artificial
intelligence (AI), if a common understanding is lacking and the technologies are still …
intelligence (AI), if a common understanding is lacking and the technologies are still …
Information Technology Investments and Firm Risk Across Industries
This study documents variation across industries in creditors' perceptions of the risk of
information technology (IT) investments. The associations we document between IT …
information technology (IT) investments. The associations we document between IT …