Critical success factors in destination marketing

MJ Baker, E Cameron - Tourism and hospitality research, 2008 - journals.sagepub.com
As a consequence of globalisation, the marketing of places has grown in importance as
countries, regions and individual destinations compete with one another to attract …

Developing and applying a place brand identity model: The case of Slovenia

MK Ruzzier, L De Chernatony - Journal of Business Research, 2013 - Elsevier
This paper reviews the concept of place brand identity within the supply side aspect of place
branding. With no widely accepted model of place brand identity, the paper proposes a new …

Destination branding: Opportunities and new challenges

JL Ruiz-Real, J Uribe-Toril… - Journal of Destination …, 2020 - Elsevier
Destination branding is an important research area and a powerful instrument for building
the positioning of tourist destinations. The main objective of this study is to analyze the state …

Destination personality and destination image

N Souiden, R Ladhari, NE Chiadmi - Journal of Hospitality and Tourism …, 2017 - Elsevier
This study examines the impacts of destination personality and image on individuals'
attitudes and visiting intentions. Based on a sample of 173 Canadians, the study …

A model of destination branding: Integrating the concepts of the branding and destination image

H Qu, LH Kim, HH Im - Tourism management, 2011 - Elsevier
Despite the significance of destination branding in both academia and industry, literature on
its conceptual development is limited. The current study aims to develop and test a …

Customer-based brand equity for a destination

M Konecnik, WC Gartner - Annals of tourism research, 2007 - Elsevier
The paper introduces the concept of customer-based brand equity and applies it to a
destination. The theoretically proposed and empirically verified model complements …

[图书][B] How to brand nations, cities and destinations

T Moilanen, SK Rainisto - 2009 - Springer
In different parts of the world branding of countries, cities, and tourist resorts has occurred by
applying branding models and procedures made for a single company's products. However …

Destination personality: An application of brand personality to tourism destinations

Y Ekinci, S Hosany - Journal of travel research, 2006 - journals.sagepub.com
As tourism destinations become more substitutable due to increasing competition in global
tourism markets, destination personality is seen as a viable metaphor for building …

Reimagining urban destinations: Adaptive and transformative city brand attributes and values in the pandemic crisis

C Pasquinelli, M Trunfio, N Bellini, S Rossi - Cities, 2022 - Elsevier
This paper contributes to the post-Covid urban tourism debate. It focuses on how cities
respond to the pandemic asking how and to what extent urban destination brands are …

Destination branding and the role of the stakeholders: The case of New Zealand

NJ Morgan, A Pritchard… - Journal of vacation …, 2003 - journals.sagepub.com
Managing a destination brand presents many challenges, and this paper opens by briefly
reviewing the destination brand management context. It focuses particularly on the political …