Gamification in financial service apps to enhance customer experience and engagement

A Raza, S Rehmat, MI Ishaq… - Journal of Consumer …, 2023 - Wiley Online Library
The purpose of this research is twofold:(1) to examine the impact of gamification on user
experiences, customer engagement, and purchase intentions in the financial industry and …

Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry

A Ahmed, A Raza, Q Talpur, MI Ishaq… - The Service Industries …, 2024 - Taylor & Francis
Consumers rely on prior information and interactions with the brands to develop their
expectations through the firm's corporate social responsibility (CSR) initiatives, but some …

What Affects Customer Engagement Among E-Wallet Customers in Indonesia

B Prihartono, VH Budiarani, GI Islam - International Congress on …, 2024 - Springer
The use of e-wallet payment services has increased significantly in Indonesia. Indonesia
was even ranked first in Southeast Asia as the country with the largest e-wallet client base …

Strategies Credit Union Leaders Use to Build Customer Retention

NN Cooper - 2024 - search.proquest.com
Enhancing customer retention is critical for US credit unions to maximize competitiveness.
Credit union leaders are concerned with customer retention because the loss of customers …

The impact of e-banking service quality (responsiveness) on customer purchase intention with mediating effect of customer satisfaction

RA Ali, M Azhar, H Sherwani - Journal of Excellence in …, 2023 - journals.smarcons.com
This study examines the connection between e-banking services, in particular
responsiveness, customer pride, and patron buy goal, with a focal point on the mediating …

What Affects Customer Engagement Among E-Wallet Customers in Indonesia Check for updates

B Prihartono, VH Budiarani, GI Islam - Proceedings of Ninth International … - books.google.com
The use of e-wallet payment services has increased significantly in Indonesia. Indonesia
was even ranked first in Southeast Asia as the country with the largest e-wallet client base …