M Kim, HJ Oh, JH Choi, Y Jung - Journal of Consumer …, 2024 - Wiley Online Library
This study investigated the impact of consumer avatar identification on purchase intentions in the Metaverse, examining the roles of self‐presence, emotional closeness, and perceived …
J Park, HY Kim - Journal of Consumer Behaviour, 2024 - Wiley Online Library
This study developed and tested a model exploring the antecedents and outcomes of psychological ownership of avatars in the metaverse, considering the moderating role of …
Recent evolutions from Web 2.0 to Web 3.0, transitioning from social media participation to connecting people and giving back control, have brought about new-age technologies such …