Consumer responses to diverse digital goods: the role of psychological ownership in life planning apps, music streaming services, and game skins

G Kučinskas - Journal of Industrial Engineering & Management …, 2024 - jiemar.org
Digital goods have significantly transformed industries and consumer behavior, with Life
Planning Apps, Music Streaming Services, and Game Skins becoming integral to daily life …

Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self‐presence, and psychological …

M Kim, HJ Oh, JH Choi, Y Jung - Journal of Consumer …, 2024 - Wiley Online Library
This study investigated the impact of consumer avatar identification on purchase intentions
in the Metaverse, examining the roles of self‐presence, emotional closeness, and perceived …

Psychological Ownership of Avatars in the Metaverse: Its Key Antecedents and Outcomes

J Park, HY Kim - Journal of Consumer Behaviour, 2024 - Wiley Online Library
This study developed and tested a model exploring the antecedents and outcomes of
psychological ownership of avatars in the metaverse, considering the moderating role of …

[PDF][PDF] GEN Z'S ENTRANCE INTO THE METAVERSE

U Craeynest - 2024 - libstore.ugent.be
Recent evolutions from Web 2.0 to Web 3.0, transitioning from social media participation to
connecting people and giving back control, have brought about new-age technologies such …