Impact of social media marketing on consumer-based brand equity for tourism destination: Evidence from Isfahan, Iran

N Hadianfar - International Journal of Digital Content Management, 2021 - dcm.atu.ac.ir
Background: Destination branding and social media strategy may be a major and strong
marketing and promotional tool for destination marketers. Today tourism has been greatly …

[PDF][PDF] Impact of social media marketing on the buying intention of fashion products

IA Al-Nsour, NABM Yusak - Res Militaris, 2023 - researchgate.net
This study aimed at resolving the effect of social media marketing on buying intention from
online fashion stores in Jordan. The target population is young Jordanian Facebook users …

Increasing Customer Loyalty: The Role of Social Media within the SVOD Industry

E Derin - 2021 - essay.utwente.nl
Scholarly attention and academic research on the exact role of social media within the
subscription video on demand (SVOD) industry has been scarce, resulting in a clear …

A probe of social media marketing and binge-watching on customer loyalty of SVOD Netflix

NPTAR Putri - REVIEW OF MANAGEMENT, ACCOUNTING …, 2021 - journal.undiknas.ac.id
In times of pandemic, the spread of internet users in their introduction can change most of
the media, especially in the world of cinema. In the current pandemic situation with the …

[引用][C] The Effects of Social Media on Marketing

S Swift - 2019