Management information system is important to be part of company operation. Its
implementation through digital marketing in marketing side. Based on digital marketing …

This research was conducted to determine the effect of experiential marketing, social media
marketing, and brand trust partially on repurchase intention. This research was conducted …

To inform consumption choices bring people greater happiness, it is necessary to identify
the types of consumption with greater happiness-generating potential. Using an …

Local brand franchise business, particularly culinary, has been rapidly developed in this
disruption era. This is in line with the society's need for delicious but affordable culinary …

This study aims to examine the effect of fashion involvement on impulsive buying mediated
by hedonic consumption tendencies. The population in this study are consumers of ZARA …

Currently, many under graduate students are affected by consumptive behavior, so that
consumptive behavior needs to be overcome, one of which is qana'ah behavior. Therefore …

The purpose of this study was to examine and analyze the influence of a hedonistic lifestyle,
consumptive behavior and the importance of literacy on student personal financial …

The research addresses whether adolescents are increasing their self-sexualisation on
TikTok through content analysis. It has studied the type and number of sexualising features …

La generación Z, o centennials, comienza a convertirse en consumidores activos con el
paso a la edad adulta, por lo tanto el mercado debe estar preparado para conocer sus …

炒作野兽生活方式是当今年轻人的潮流, 这种生活方式不仅发生在城市地区, 也发生在农村地区.
本研究旨在分析农村年轻人持有炒作生活方式的原因以及农村年轻人炒作生活方式造成的社会 …