Pengaruh tampilan web dan harga terhadap minat beli dengan kepercayaan sebagai intervening variable pada e-commerce shopee

E Japarianto, S Adelia - Jurnal Manajemen Pemasaran, 2020 - jurnalpemasaran.petra.ac.id
E-commerce dipengaruhi oleh berbagai macam faktor, misalnya tampilan web dan harga,
serta kepercayaan yang ikut andil dalam mempengaruhi pertumbuhan minat beli online …

Brand image and price perceptions impact on purchase intentions: mediating brand trust

K Benhardy, H Hardiyansyah… - Management …, 2020 - growingscience.com
Education has become a necessity in this competitive environment for employees.
Employees need a way to attain proper education with some degree of flexibility and a …

Factors affecting purchase intentions in generation Y: An empirical evidence from fast food industry in Malaysia

A Xiao, S Yang, Q Iqbal - Administrative Sciences, 2018 - mdpi.com
The purpose of the present study was to investigate the factors that influence the purchase
intentions of Generation Y students towards the fast food industry in Nilai, Malaysia …

Low-cost green car purchase intention: Measuring the role of brand image on perceived price and quality

U Suhud, G Willson - 2019 - um.edu.mt
Purpose: The study tests a rhombus model. A rhombus model refers to a rhombus-shaped
research model consisting of three predictor variables including brand image, perceived …

Developing and validating a live streaming social commerce success model

GY Lin, MX Lee, YS Wang - Journal of Computer Information …, 2024 - Taylor & Francis
The study was designed to explore the determinants affecting consumer online repurchase
intention in the context of live-streaming social commerce. A live streaming social commerce …

The impact of relationship marketing on customer value, satisfaction and loyalty: evidence from banking sector in Indonesia

L Djajanto, Y Afiatin, ZA Haris - International Journal of …, 2019 - inderscienceonline.com
Indonesia's business community and banks of Indonesia have been contributing
significantly to the development of the nation's emerging economy. This paper analyses the …

[PDF][PDF] The Low Cost Airline Consumer Price Sensitivity: An Investigation on the Mediating Role of Promotion and Trust in Brand

J Sihite, TW Harun, A Nugroho - International Research Journal of …, 2016 - academia.edu
The consumer demand for an airline services increase in the last decade (UNWTO, 2015).
This passenger growth increases the intensity of airline competition, a new category of low …

Exploring price tolerance in online retail: A comparative analysis of price comparison website use and repeat purchases

J Berends, TJ Gerpott - Electronic Commerce Research, 2023 - Springer
The present empirical study is the first research to examine how the price tolerance of online
buyers correlates with price comparison website (PCW) usage and customer relationship …

Pengaruh Kepercayaan Dan Risiko Terpersepsi Terhadap Keputusan Pembelian Daring Dengan Harga Terpersepsi Sebagai Variabel Pemoderasi (Studi Kasus …

T Priskila - Business Management Journal, 2019 - journal.ubm.ac.id
Penelitian ini bertujuan mengetahui pengaruh kepercayaan dan risiko terpersepsi terhadap
keputusan pembelian daring serta pengaruh harga terpersepsi sebagai variabel …

The Role of Consumer Ethnocentrism, Perceived Quality, Perceived Price, and Perceived Brand Image on Willingness to Buy Erigo Clothing

E Ciu, CA Wijayanti - Klabat Journal of Management, 2024 - ejournal.unklab.ac.id
The initial survey findings revealed that Indonesian consumers prefer supporting local
brands but are reluctant to purchase them if the prices exceed those of foreign brands …