Promotions not only facilitate the purchase of the primary product; they also have the
potential to promote subsequent purchase behavior. Four experiments examine the effects …

This research investigates the different preferences for cognitive (vs. affective)
advertisements among individuals with high (vs. low) perceived busyness. To test the …

I propose a flexible threshold theory of change perception in self and social judgment.
Traditionally, change perception is viewed as a basic cognitive process entailing the act of …

Purpose To minimize customer churn, many service providers offer consumers the option of
automatic contract renewal at the end of a contract period. Such agreements are known as …

Developing and validating a framework to explain cruise travel intention in the United States: a
crisis management perspective | Emerald Insight Books and journals Case studies Expert …

面对着家庭中各式各样的联合任务, 夫妻贡献度不均的情况普遍存在. 然而,
鲜有研究关注其对消费行为的影响. 由此, 本研究系统研究: 第一, 基于动态公平视角和夫 …

Purchasing and renting are two basic modes for consumers to acquire a product. While prior
research has investigated which factors affect consumers' choice of renting versus …

The Advances in Experimental Social Psychology series is the premier outlet for reviews of
mature, high-impact research programs in social psychology. Contributions to the series …

Objective: Consumption has become an automatic and unquestionable habit for many
people. The objective of the present work is to investigate the behavior of the LGBTQIAP+ …

Penelitian ini bertujuan untuk menguji pengaruh keterlibatan afektif dan kognitif terhadap
niat beli pada produk bermerek Apple dengan sikap Hedonis dan utilitarian sebagai faktor …