Social networking in the form of online communities and social groups is a characteristic of
social media communication that has profound implications on the identity dynamics and …

The adolescent addiction to short video applications is becoming increasingly prominent,
which has brought great challenges to the physical and mental health and daily life of the …

Marketing as a discipline has evolved with the unintended consequences of making
consumers spend more and buy things they do not need, resulting in significant consumer …

The growing research on social media influencers suggests various key features of
influencers and their post content but lacks a systematical view of their effects, including both …

In recent years, gamification is widely used in the education. In this article, we build one
theoretical model to illustrate how gamification influences students' study engagement. To …

The language on green product packaging shapes consumers' shopping experiences and
purchase intentions. This study aims to explore the effects of multilingual packaging on …

With the development of social media, some individuals who have a great influence on the
Internet have become opinion leaders, which means that the traditional agenda-setting …

This article introduces a qualitative study utilizing semi-structured interviews to explore the
barriers and resources of professional women to attain work-life balance (WLB) in the …

The tourism economy has become a new driving force for economic growth, and film-
induced tourism in particular has been widely proven to promote economic and cultural …

Public opinion guidance plays a crucial role in the management of major public health
incidents, and thus, exploring its mechanism is conducive to the comprehensive governance …