[HTML][HTML] Explicating communicative organization-stakeholder relationships in the digital age: A systematic review and research agenda

I Lock - Public Relations Review, 2019 - Elsevier
The digital age is a game-changer for the communication between organizations and
stakeholders. Relationships are pivotal to public relations. However, their …

Looking back and going forward: The concept of the public in public relations theory

M Pieczka - Public Relations Inquiry, 2019 - journals.sagepub.com
This article examines the development of the public as a foundational concept in public
relations theory. It provides an overview of the way in which public relations has understood …

A “Public” by Any Other Name: Reclaiming Publics Theory, and Liberating Publics From “OPR”

EJ Sommerfeldt, J Iannacone - Public relations theory III, 2023 - taylorfrancis.com
The term public has perhaps the oldest theoretical tradition of any concept used in the public
relations literature, yet it is also perhaps the most misunderstood. Given the widespread …

Online public relations

P Winkler, T Pleil - Handbuch Online-Kommunikation, 2019 - Springer
In den letzten zwanzig Jahren hat sich das Thema der Onlinekommunikation in den Public
Relations (PR) vom Nischen-zum Kernthema disziplinärer Auseinandersetzung entwickelt …

[图书][B] Strategic Communication: Public relations at work

J Johnston, L Glenny - 2020 - taylorfrancis.com
Communication and relationships sit at the centre of our hyper-connected lives, and their
effective management is a strategic necessity for all organisations today. As the …

A purposeful multi-stakeholder learning dialogue (PMSLD) approach to mitigate high-conflict collective bargaining

P Shabangu, C Meintjes, S Ngcwangu - Communicare: Journal for …, 2022 - journals.co.za
Strikes and labour issues have caused havoc both locally and globally over the last decade.
Social dialogue in the form of collective bargaining has not been successful in addressing …