Purpose The purpose of this paper is to explore the opportunities and challenges facing
firms in this new digital era concerning their international marketing strategy and examine …

Lack of trust has been repeatedly identified as one of the most formidable barriers to people
for engaging in e-commerce, involving transactions in which financial and personal …

To build systems shielding users from fraudulent (or phishing) websites, designers need to
know which attack strategies work and why. This paper provides the first empirical evidence …

This article explores the issue of what factors contribute to which dimensions of consumers'
initial trust in online vendors in a relatively low-trust environment such as the People's …

En este artículo se presenta una revisión sobre el estado del arte de la confianza,
características principales y diferentes disciplinas desde donde se ha definido. Por otro …

This study aims to explore the role of trust in the relationship between e-retailer quality and
customer's intention to shop online. System quality, information quality, and service quality …

Nowadays, consumer trust is identified as one of the most important factors in electronic
commerce (e-commerce) growth. This has led much research to investigate the role of trust …

Summary The Fourth Industrial Revolution (4IR) describes the technological transformations
that are incrementally, but radically, changing everyday life practices. Like previous …

The advance of technology has influenced marketing in a number of ways that have ethical
implications. Growth in use of the Internet and e-commerce has placed electronic “cookies,” …

The growth of interactive online lifestyles and social networks has arguably left IT users
more exposed to privacy breaches. While governments continue to revise privacy …