The COVID-19 pandemic presents a global crisis and authorities have encouraged the population to promote preventive health behaviors to slow the spread of the virus. While the …
R Lavuri, P Thaichon - Marketing Intelligence & Planning, 2023 - emerald.com
Purpose The study examines the extrinsic variables, namely store environment, promotional activities (PA), product features and stimulation factors that encourage compulsive …
AH Chaudhary, MJ Polonsky, N McClaren - Global Environmental Change, 2023 - Elsevier
This research has applied an integrated norms model using place attachment, anti-littering descriptive and injunctive norms, and anti-littering personal norms to assess anti-littering …
H Jo - Information Development, 2023 - journals.sagepub.com
The increasing ubiquity of Artificial Intelligence (AI) chatbots across a variety of sectors has sparked a burgeoning interest in deciphering the determinants that govern their adoption …
CL Ackermann, H Sun, T Teichert… - Journal of Marketing …, 2021 - Taylor & Francis
This study adopts a theory of reasoned action approach to understand consumers' mask wearing when shopping in the context of the COVID-19 pandemic. We investigated mask …
Purpose This study aims to contribute to the healthy eating literature by analyzing whether fear of coronavirus disease 2019 (COVID-19), ability to prepare food and the safety-seeking …
Y Feng, J Meng - Journal of Interactive Marketing, 2023 - journals.sagepub.com
This study investigates how physical and psychological distance from one's surroundings may influence one's perception of connectedness with the servicescape and, ultimately …
S Zhang, Y Wang, Y Wei - Frontiers in Psychology, 2022 - frontiersin.org
In a pandemic context, public health events are receiving unprecedented attention, and identifying ways to enhance individual public health compliance behaviors has become an …
R Robin, AO Dandis - Journal of Marketing Management, 2021 - Taylor & Francis
ABSTRACT A contact tracing app can positively support the requirement of social and physical distancing during a pandemic. However, there are aspects of the user's intention to …