This mixed-method investigation proposes and empirically tests a human-Artificial
Intelligence (AI) relationship development model in the context of social chatbots. Utilizing …

Digital marketing campaigns increasingly utilize social media influencers. Research in
influencer marketing has investigated popularity metrics but found conflicting results on how …

This research investigates the effects of digital context on perception of green advertising.
We challenge the common advertising practice of posting similar content across platforms by …

ABSTRACT Research Question The COVID-19 pandemic has highlighted the need for a
transformative perspective on the role of sport brands in promoting fans' psychological well …

In an examination of charitable advertising on social media, the authors show that pride and
gratitude determine the effects of egoistic versus altruistic appeals. Across three …

How can green advertising get non-green consumers to think more about the environment?
Using Elaboration Likelihood Model and Social Judgment Theory, we construct hypotheses …

Abstract Generation Z (Gen‐Z), representing a demographic cohort of persons born from
1995 to 2010, has demonstrated their concerns for environmental protection. On September …

Moral licensing theory suggests that consumers can liberate brands from their
transgressions in light of the brands' past moral deeds, and the literature discusses two …

Many businesses engage genuinely in corporate social responsibility (CSR). But others
engage in CSR-washing: using social concerns for financial gain and the distortion of …

Social media is a powerful medium for brands to engage with their consumers, especially
during a public health crisis (PHC) when consumers are under duress. However, the impact …