Purpose This article undertakes a literature review on showrooming, offering an exhaustive
overview of research publications and future research objectives that will contribute to …

In recent years, omnichannel retailing and remanufacturing issues have rapidly emerged in
the closed-loop supply chain (CLSC). The omnichannel is a combination of online and in …

In the omnichannel retailing context, some online-first retailers open the offline channel to
implement cross-channel operational strategies to improve the consumer's experience. This …

In recent years, omnichannel retailing has created value for prospective consumers. The rise
of omnichannel retailing has changed consumers' buying habits, and manufacturers are …

Purpose Brick-and-mortar store is an essential channel to deliver a seamless shopping
experience and meet customer's dynamic needs in omni-channel retailing. This paper aims …

Unlike online stores, offline stores can provide product demonstration services, such as
product display, product fit, and other kinds of in-store solutions, to help consumers …

Online retailers are increasingly adopting the web showroom service to attract consumers to
buy products online. However, this service may facilitate consumer webrooming behavior …

Purpose This paper aims to explore how omni-channel data flows should be integrated by
specifying what data, omni-channel agents and information and digital technologies (IDTs) …

Online sellers are increasingly adopting the digital showroom service to reduce consumer
valuation uncertainty and boost sales. However, such service also facilitates consumer …

Deviations between consumers' information gathering and purchase channels may lead to
showrooming and webrooming, where the former refers to obtaining product information in a …