The paper aims to investigate the relevance of social media marketing, particularly customer
reviews and Facebook pages in online fashion shopping. This qualitative study adopts …

Social media plays a significant role in rapid propagation of information when disasters
occur. Among the four phases of disaster management life cycle: prevention, preparedness …

E-commerce (Electronic commerce) is a big hit in today's market. E-commerce is an
abbreviation for electronic commerce. E-commerce is that the purchase and sale of products …

Following increased interests to examine key trends is IS research, this paper presents a
bibliometric analysis of Information Systems Management highlighting key themes within the …

Previous research in the information search of pre-purchase literature has indicated that the
impact on information search behaviour of using social media as a source of information …

Search engine advertising (SEA) is a prominent source of revenue for search engine
companies, and also a solution for businesses to promote their visibility on the web …

The growth of social media has enabled firms to create virtual organizations (online
communities) in which value can be co-created with members. Yet, current typologies of firm …

Social Networking Sites have been increasingly used by organizations to communicate with
and manage relationship with existing and new customers. Through a review of the …

This study investigates the impact of Hofstede's cultural framework on adoption rates of
social networking sites (SNS) and usage patterns across 30 countries, while controlling for a …

This study investigates the impact of two dimensions of Hofstede's cultural framework,
namely, individualism and masculinity, on the adoption of social networking sites across …