Purpose The purpose of this paper is to review the literature on the country-of-origin (COO)
effect in the context of organic food and develop suggestions for further research in this area …

This study proposes a conceptual model that sheds light on how the destination image of
emerging tourist destinations relates to tourism satisfaction and intention to subsequently …

The objectives of this study are to test the relationship between tourism motivations and
tourist satisfaction, and to test how 'Religion'moderates the relationship. The variable …

This paper integrates country-of-origin and global/local branding literatures to investigate
how country-and brand-specific factors influence consumer preferences. Drawing from the …

Purpose–Extensive research has shown that country‐of‐origin (COO) information
significantly affects product evaluations and buying behavior. Yet recently, a competing …

The construct of consumer affinity, which captures country-specific favorable feelings toward
particular foreign countries, was recently introduced in the international marketing literature …

Purpose The purpose of this paper is to analyze how national stereotype, country of origin
(COO), and fashion brand's images influence consumers' brand evaluations and purchase …

Abstract Country-of-origin (COO) research typically regards COO cue usage as a conscious
and controlled process dependent on consumers' intention to use COO information …

The purpose of this paper is to comment on Magnusson et al.'s paper. Rather than entering
into the COO (country of origin) relevance debate, the author observes the shift from …

Purpose–The purpose of this paper is to utilize the BIAS map from the social psychology
literature to operationalize and simultaneously examine the effects of the affective and …