M Jia, X Li, A Krishna - Journal of Consumer Research, 2020 - academic.oup.com
Consumers set a lower consumption budget when they set individual calorie budgets for constituent categories (eg, breakfast, lunch, dinner, and snacks; categorical approach) …
Many individuals set financial goals, yet encounter frequent consumption temptations in daily life. Failing to exercise self-control to resist these temptations can lead to overspending …
Consumers set a lower consumption budget when they set individual calorie budgets for constituent categories (eg, breakfast, lunch, dinner, and snacks—categorical approach) …