Assessment of Information Asset Value for Integrated Media Enterprises in the Big Data Era Business Ecosystem: A Case Study from China
J Cui, R Li, W Shen, Z Zhu, Y Wang - Available at SSRN 4812511 - papers.ssrn.com
[Purpose/Significance] In the era of big data, information assets play a crucial role in the
merger and integration of media companies. Scientifically and reasonably assessing their …
merger and integration of media companies. Scientifically and reasonably assessing their …