The current tourism scenario is complex, marked by deep crises and changes due to Covid-
19 pandemic impacts. Tourist destinations more than ever need to assert their brand on the …

Present study focused on social network analysis in tourism industry of Uttarakhand, India
which primarily investigates the structure, capacities of supply chain actors. The results of …

The study aims to develop a qualitative methodology for assessing user behaviour in e-
commerce based on VR technologies for practical implementation in web analytics. It is …

Destination image plays a key role in helping people decide where to travel and affects
satisfaction, likelihood of return visits and word of mouth. While photography is not the only …

In times of globalisation the field of tourism is witnessing increasing challenges.
Technologies like the information and communication technologies (ICT), social media and …

The availability of digital channels and physical stores has given a wider scope for media
distribution as well as choices to the consumer. This hybrid strategy has raised many …

Customer relationship management (CRM) is proving to be one of the most promising
business strategies. However, in the field of destination marketing literature, a problem …

Objective Given that the customers' experience in each industry, service and communication
channel is unique and special, this study aims at identifying and examining the strengths …

Understanding the need to revamp the traditional pedagogies, the current research aims at
using a contemporary teaching pedagogy for a classical concept of “consumer decision …

Digital content marketing (DCM) can be defined as 'a strategic marketing approach focused
on creating and distributing valuable, relevant, and consistent content to attract and retain a …