The Role of Brand Image in Mediating the Effect of Electronic Word of Mouth (E-WOM) and Social Media on Purchase Intention
D Solihin, A Ahyani - Majalah Ilmiah Bijak, 2022 - ojs.stiami.ac.id
This study aimed to investigate the function of brand image in mediating the impact of social
media and electronic word-of-mouth on purchase intention. Methods The causality …
media and electronic word-of-mouth on purchase intention. Methods The causality …
PENGARUH ELECTRONIC WORD OF MOUTH (eWOM) DAN BRAND IMAGE TERHADAP MINAT BELI PADA SKINCARE AVOSKIN BEAUTY MELALUI PLATFORM …
H Putri, RT Hidayah - JMBI UNSRAT (Jurnal Ilmiah …, 2023 - ejournal.unsrat.ac.id
This research was conducted because sales of Avoskin products decreased in August 2022.
In the skincare product category, Avoskin ranks fifth among local competitors. As a result …
In the skincare product category, Avoskin ranks fifth among local competitors. As a result …
Faktor-faktor penentu minat beli produk di e-commerce
MS Ranti, A Setiyaningrum - Jurnal Manajemen Maranatha, 2022 - journal.maranatha.edu
This study aims to examine the effect of electronic of mouth (e-WOM) on purchase intention
which is mediated by attitude towards the brand and brand image. The research model was …
which is mediated by attitude towards the brand and brand image. The research model was …
Pengaruh Electronic Word of Mouth terhadap Minat Beli pada Media Sosial Tiktok Dear Me Beauty
SN Azmi, I Rachmawati - Jurnal Ilmiah …, 2023 - ejournal.nusantaraglobal.ac.id
Advances in technology introduce various media that can be interpreted as a
communication platform, one of which is the internet. There is a main reason users on the …
communication platform, one of which is the internet. There is a main reason users on the …
ELECTRONIC WORD OF MOUTH DAN PURCHASE INTENTION: PERAN MEDIASI BRAND IMAGE
ED Inahasari, WPP Handayani - MOTIVASI, 2024 - jurnal.um-palembang.ac.id
Purpose–Testing and analyzing the significance of the positive influence of electronic word
of mouth on purchase intention, electronic word of mouth on brand image, and brand image …
of mouth on purchase intention, electronic word of mouth on brand image, and brand image …