Twitter content strategies to maximize engagement: The case of Thai Banks
M Thongmak - Computers in Human Behavior, 2024 - Elsevier
Purpose–This study aims to examine how the marketer-generated content (MGC) strategies
of banks affect their followers' engagement on Twitter. Design/methodology/approach–A …
of banks affect their followers' engagement on Twitter. Design/methodology/approach–A …
[HTML][HTML] An exploration of card payment services in Mexico: A managerial and customer perspective
S Adewale Olaleye, N Nuhu, E Gallindo - Journal of technology …, 2022 - SciELO Chile
This study is rooted in trust theory to comprehensively understand the determinants of card
payment usage in the context of Mexico. Thus, we employed a quantitative approach to …
payment usage in the context of Mexico. Thus, we employed a quantitative approach to …
The democratization of digital currency in Nigeria: A sentiment analysis of eNaira app usability
SA Olaleye, K Ahiabenu… - African Journal of Science …, 2024 - Taylor & Francis
Globally, Central Bank Digital Currency (CBDC) is receiving a lot of attention in digital
currency deliberations since it is at the top of the agenda of almost every central bank today …
currency deliberations since it is at the top of the agenda of almost every central bank today …
[PDF][PDF] A SENTIMENT ANALYSIS OF BLOCKCHAIN TECHNOLOGY IN THE FINANCIAL
M Amirizaniani - 2021 - scholar.archive.org
Master of Science in Management, 2021 Master of Science in Management, Ryerson
University Blockchain is a cutting-edge technology which is a new topic in Fintech. Financial …
University Blockchain is a cutting-edge technology which is a new topic in Fintech. Financial …