Variety-seeking is a popular choice strategy in consumers' daily lives, and many factors
influence it. This study conducted a narrative and structured literature review based on three …

Augmented reality mirrors are popular marketing tools that allow virtual try-on of products,
such as makeup. We study how such sensory experiences affect consumer perception of the …

The COVID-19 pandemic has significantly influenced our daily and social lives as well as
our consumption patterns. This paper focuses on the relationship between the COVID-19 …

This article investigates how the perceived threats caused by COVID-19 affect consumers'
travel choices and actions by influencing their intentions to seek variety. Four studies show …

Variety‐seeking research has examined antecedents in terms of contextual factors and
individual differences. However, it does not consider the interaction of individual difference …

Changing lifestyle patterns, characterized by a greater consumption of unhealthy and
processed foods, has led to a fast increase in overweight and obesity. A better …

In an era marked by heightened political polarization and escalating crises, our study
provides timely, empirics-first insights into how political ideology influences consumers' …

While limited attention has been paid to personality traits that influence tourists' variety-
seeking behavior with respect to food, evidence shows that Chinese people choose less …

We show that the temperature at which foods and beverages are served impacts consumers'
complementary purchases, defined as additional foods and beverages purchased for a …

Untitled Page 1 Page 2 IDENTITY Page 3 SAGE was founded in 1965 by Sara Miller McCune to
support the dissemination of usable knowledge by publishing innovative and high-quality …