This study carries out content analysis and systemizes articles on social media marketing in
the Web of Science database. Forty‐four studies were analyzed in accordance with a …

The primary purpose of this study is to analyze the structure and dynamics of scientific
publications in the field of environmental management and social marketing in their …

Purpose The purpose of this paper is to understand marketing–sales–service (MSS)
interface from the point of how social media marketing (SMM) platforms are prioritized and …

Advertising is embraced by companies as a means of building awareness, sales, and
customer loyalty. However, in recent years advertising has changed. Digital marketing and …

Aim To investigate the dentists' opinions towards social media (SM) use in daily practice and
the expected limitations from its use in Saudi Arabia. Methods An electronic survey was …

Social media plays a crucial role in modern healthcare by promoting patient engagement,
facilitating communication among professionals, and serving as a platform for health …

The study aims at investigating the role of digital marketing strategies in enhancing
international patients' satisfaction in Jordanian healthcare industry. Specifically, the effect of …

Background Women diagnosed with gynaecological cancer experience supportive care
needs that require care provision to reduce the impact on their lives. International evidence …

Background: Social media platforms (SMPs) are frequently used by various pharmaceutical
companies, public health agencies, and nongovernment organizations (NGOs) for …

Bireylerin ihtiyaçlarının artması, hasta-hekim ilişkisindeki değişimler, hastaların memnuniyet
düzeylerinin azalması, sağlık hizmetlerinin işletme mantığı ile yürütülmesi, koruyucu sağlık …